"Trainjack," where all the interior advertisements of some trains are exclusively PR posters and stickers for Kyoto sightseeing, began on Tokyo Metropolitan area subways on July 31. With the aim of reviving tourist numbers that have declined due to Swine Flu, this is Kyoto City's first launch of the campaign to promote Kyoto's attractions in the Metropolitan area.

This is one element of the summer tourist campaign. It will continue until August 15 on each six-car train of two Tokyo Metro subway lines: the Ginza Line (between Asakusa and Shibuya) and the Marunouchi Line (between Ikebukuro and Ogikubo). During this period, it is predicted that approximately 700,000 passengers, a combined total of both lines, will have the chance to view it.

Each car has an average advertising space of about 75 spots, including hanging posters and ads above the windows. Six different types of advertisements have been posted, including one with a "Maiko," or apprentice geisha, in profile accompanied by the message "Yes, I love Kyoto," while another introduces "Summer trip to Kyoto."

In the middle of July, nine Tokyo Metro subway lines ran with all their hanging posters promoting Kyoto's attractions. The total project cost is 10 million yen.

"Since people on the subway cannot see outside, this campaign should attract a lot of attention," said the Tourist Promotion Section of Kyoto City.