Asahi Beer Oyamazaki Villa Museum of Art, which is located in Oyamazaki, Oyamazaki-cho, Kyoto Prefecture, has recently established an English version of its website. To attract foreign visitors to the area, the museum has drastically changed the content of its Japanese website and introduced the works of standard-bearers in the folk craft movement, which are its main collections, as an example "Japan Cool," or sophisticated and unique Japanese cultural products. Sightseeing spots in the town, including Rikyu Hachimangu Shrine and Hoshaku-ji Temple, are also listed on the site.

On the website's top page, a plate made by Shoji Hamada (1894-1978), a Japanese potter who played a leading role in the folk craft movement, appears along with a banner of the ongoing special exhibition titled "Mingei and the Buddhist Art." There are also pictures of the new concrete-covered annex designed by Tadao Ando, a Japanese architect, which is introduced with his comments. As well, pictures of the four seasons, including cherry blossoms, colored leaves, snow landscapes and others, are placed only on the English website in the section titled "Garden."

Another appealing point is that the museum is only 15 minutes away from JR Kyoto Station by train. The site also introduces a tourist route titled "The Promenade of Beauty and History," on which it takes about one hour to get to Mount Tenno, starting from Rikyu Hachimangu Shrine which is known as a production base of oil in the Medieval Ages, and passing through the Japanese tea room "Taian," a national treasure built by tea master Sen no Rikyu in the Momoyama Period, and this museum.

In conjunction with establishing the website, the museum prepared 100 copies of an English leaflet and placed them at Utano Youth Hostel, located in Ukyo Ward, Kyoto, where many foreign visitors stay. Haruto Wakayama, the museum's general manager, said, "We hope that at least one percent of foreign visitors to Kyoto will come here. We would like to broadcast the appeal of our museum, where fine art, architecture and nature are combined."